Contact: Mr. Yang 📞 +86 134 7575 9568 Pioneer of domestic fluff pulp · The most complete fiber portfolio supplier

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About Hongbo Pulp

Innovation-driven, service-empowered — as a pioneer of China's fluff pulp industry, we deliver high-quality, sustainable and diversified fluff pulp products and solutions to global markets.

Company Profile

A Pioneer Driven by Real-Economy Mission

Shandong Hongbo Pulp & Paper Co., Ltd. is dedicated to building the No.1 domestic fluff pulp brand and becoming China's leading fluff pulp supplier.

For years, high-quality fluff pulp in the international market has been dominated by imports, exposing Chinese manufacturers to high procurement costs, supply chain volatility and external risks. To break this dependence, Hongbo has invested heavily in R&D and innovation, introducing internationally advanced production lines and processes, continuously optimizing manufacturing and quality management — driving a qualitative leap in absorption, cleanliness and stability of domestic fluff pulp.

Leveraging flexibility and technical strength, we tailor individualized products and solutions to each customer's needs. More than 200 enterprises already rely on our products and services.

Aerial view of Hongbo Pulp modern plant

Hongbo in Numbers

7

Fiber families — the most complete fluff pulp portfolio

3

Brands across unprocessed, semi- and fully processed grades

3

Processing grades — economy, mainstream and premium lines

200+

Hygiene product enterprises relying on our products and service

Mission · Vision · Values

Advancing China's fluff pulp from "Made in China" to "Quality-made in China"

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Our Mission

Developing the real economy, empowering the industry — providing professional end-to-end service to the hygiene sector and filling the gap in China's fluff pulp industry.

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Our Vision

To build China's No.1 fluff pulp brand and become the world's most complete fiber-portfolio fluff pulp supplier, taking Chinese brands onto the global stage.

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Our Values

Innovation-driven, service-empowered, green production and win-win cooperation — creating better lives with superior performance and firm environmental commitment.

Our Journey

From Following to Leading

  • Industry Insight

    Identified the pain points of import-dominated supply and established the direction of domestic breakthrough.

  • Advanced Lines

    Introduced internationally advanced production lines and processes; optimized manufacturing and quality management.

  • Performance Leap

    Qualitative improvements in absorption, cleanliness and stability of domestic fluff pulp.

  • Brand Matrix

    Launched Impression Oscar, Happy Sunshine and Brick brands across unprocessed, semi-processed and fully processed grades.

  • Global Expansion

    Expanding capacity, deepening global presence and strengthening brand and channel building.

Modern clean production workshop

Corporate Video

Forests, factories, R&D and products — the full picture of Hongbo Pulp in three minutes

Hongbo Corporate Video · 03:17

Let's Draw the New Blueprint of Fluff Pulp Together

Product inquiries, sample requests or custom projects — we are one call away