A Pioneer Driven by Real-Economy Mission
Shandong Hongbo Pulp & Paper Co., Ltd. is dedicated to building the No.1 domestic fluff pulp brand and becoming China’s leading fluff pulp supplier.
For years, high-quality fluff pulp in the international market has been dominated by imports, exposing Chinese manufacturers to high procurement costs, supply chain volatility and external risks. To break this dependence, Hongbo has invested heavily in R&D and innovation, introducing internationally advanced production lines and processes, continuously optimizing manufacturing and quality management β driving a qualitative leap in absorption, cleanliness and stability of domestic fluff pulp.
Leveraging flexibility and technical strength, we tailor individualized products and solutions to each customer’s needs. More than 200 enterprises already rely on our products and services.
Hongbo in Numbers
7
Fiber families β the most complete fluff pulp portfolio
3
Brands across unprocessed, semi- and fully processed grades
3
Processing grades β economy, mainstream and premium lines
200+
Hygiene product enterprises relying on our products and service
Mission Β· Vision Β· Values
Advancing China’s fluff pulp from “Made in China” to “Quality-made in China”
Our Mission
Developing the real economy, empowering the industry β providing professional end-to-end service to the hygiene sector and filling the gap in China’s fluff pulp industry.
Our Vision
To build China’s No.1 fluff pulp brand and become the world’s most complete fiber-portfolio fluff pulp supplier, taking Chinese brands onto the global stage.
Our Values
Innovation-driven, service-empowered, green production and win-win cooperation β creating better lives with superior performance and firm environmental commitment.
From Following to Leading
- Industry Insight
Identified the pain points of import-dominated supply and established the direction of domestic breakthrough.
- Advanced Lines
Introduced internationally advanced production lines and processes; optimized manufacturing and quality management.
- Performance Leap
Qualitative improvements in absorption, cleanliness and stability of domestic fluff pulp.
- Brand Matrix
Launched Impression Oscar, Happy Sunshine and Brick brands across unprocessed, semi-processed and fully processed grades.
- Global Expansion
Expanding capacity, deepening global presence and strengthening brand and channel building.
Equipment Strength
Corporate Video
Forests, factories, R&D and products β the full picture of Hongbo Pulp in three minutes
Hongbo Corporate Video Β· 03:17